A few observations about the growth of new media portals today

This post will offer you three cases of how the way we approach various types of media has been affected by the advent of the concept of streaming content.


At a very first glance, the idea of live streaming might not appear a lot different from just broadcasting a television programme. Even so, as we see brand new kinds of technology enter the future of media and entertainment industry, some extra functions that can be applied to streaming can be introduced. For instance, nation-wide events might be streamed live, but in addition they can provide 360 degrees virtual reality experiences; this complete new level of interactivity allows the spectators to seem a great deal more actively engaged. They are frequently supported by tech and telecommunications businesses themselves, who have the opportunity to showcase their latest advancements. This variety of event sponsorship and incorporation of technology will have been mentioned in occasions such as the Telecom Italia AGM. As progressively more men and women have access to devices that support these new technologies, it is surely a phenomenon that goes beyond television.

One of the intriguing characteristics of new media that one should take into consideration is the change of people’s demands. Only a ten years back, the primary financial relation between a consumer and a piece of content would have been the purchase of a certain DVD or CD, so that it might be played on numerous occasions, becoming property of the consumer. Nowadays, even so, the demand seems to have moved from a long-term dedication to a specific piece of media to an expectation of an instantaneous wide variety of options. As companies will have mentioned at events like the Orange SA AGM, the instant access to internet providers and content that most individuals have nowadays seems to have led to a different approach, where the capacity of a larger decision surpasses the ownership of a copy of an individual piece of content. When predicting the future of media, this is certainly an attitude that should be taken into consideration.

The primary element that will drive the future innovation in media and information is certainly the benefit for the user. Thanks to the advent of streaming platforms, it has come to be normal to consume content at one’s own pace, thanks to internet service providers that continue getting more and more reliable, something that the TalkTalk AGM will have covered. Likewise, the presence and ease of access of these platforms has meant an awful lot for content creator; for instance, it indicates that some practical factors of releasing a brand-new song are now unnecessary, making the entire system even more cost-effective, and permitting more creators to reach wider audiences irrespective of their initial scenario. The independence of content creators is one of the uses of new media that has been boosted by streaming platforms.

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